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Fyxation Bicycle Company Rides Branded Bikes to Growth

Fyxation Bicycle Company Rides Branded Bikes to Growth 450x300 1

Fyxation Bicycle Company in Milwaukee’s Riverwest neighborhood, is enjoying solid growth by supplying branded bikes to corporate buyers.

The firm has sold about 1,000 bicycles through the effort, including some 500 in the last several months.That has Fyxation well on track to hit an aggressive 2017 growth target the company set following its recent completion of a business-coaching program operated by Scale Up Milwaukee.

“The way that the custom bike program is going … it’s going to account for about 50% of our growth goal,” Fyxation co-owner Jessica Ginster said.

Co-founded by brothers Nick and Ben Ginster – Nick is Jessica’s husband – Fyxation imports partly built bicycles and finishes them at its design center and retail store, 2943 N. Humboldt Blvd.

Started in 2009 as a home-based, bicycle parts outfit, Fyxation moved to a small south side shop tucked away on the edge of the Menomonee Valley in late 2012, then to the higher-profile Riverwest spot two years ago.

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