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We’ll soon have a waterfall between Lakes Monona and Mendota. A massive, cascading mural will be unveiled on West Washington Avenue on Nov. 10. Its working title is simply “The Waterfall,” though that may give way to “Technology in Motion.” Roughly 15 by 123 feet, it adorns the former AT&T building, 316 W. Washington Ave. “The objective was to make the mural look like it’s in motion, falling down onto the awning, which I also designed,” says artist Jonathan Brown.

Madison, Wisconsin is getting ready to celebrate the unveiling of a first-of-its-kind art installation that will put the midwestern city on the world map for landmark innovation. On Thursday, Nov. 10 from 5-7 p.m., the downtown networking event, New Places, New Faces will be hosted by Downtown Madison Inc., Hovde Properties and award winning mosaic artist Jonathan Brown, to reveal a giant waterfall mural installed with LED lights running the entire height of the 10-story historic building located at 316 W. Washington Ave.

Madison’s newest art installation has already garnered headlines, but the economic ripple effect of privately commissioned art is the real story.

Artist Jonathan Brown of Houston-based Modern Mosaics has been hard at work for the past week overseeing the final stages of installation of his massive 123-foot by 15-foot lighted waterfall mural at the 316 W. Washington Ave. building owned by Hovde Properties (a live video feed of the final stages of installation can be viewed here). But Brown isn’t the only one who’s helped bring this project to life.

Downtown Madison’s bustling tech hub at 316 W. Washington Ave. soon will feature a hard-to-miss, statement-making lighted mural running the entire height of the 10-story building.

A recent article in the Milwaukee Journal Sentinel, by Scott Resnick highlights how Hovde Properties is helping make Madison Wisconsin an amazing business start up city. Quoting Resnick, “I’ll be blunt: “This is fantastic for Madison!” First, Hovde Properties and their team of architects took a bullish outlook on start-up community in Madison and our downtown. The finishes aren’t gaudy, rather they contain a chic start-up vibe. My wife and I recently ate at Red Sushi, now relocated into the first floor, and it was the exact kind of location our downtown needed. Could other downtown property owners have made this kind of investment?