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Downtown Madison Waterfall

We’ll soon have a waterfall between Lakes Monona and Mendota. A massive, cascading mural will be unveiled on West Washington Avenue on Nov. 10. Its working title is simply “The Waterfall,” though that may give way to “Technology in Motion.” Roughly 15 by 123 feet, it adorns the former AT&T building, 316 W. Washington Ave. “The objective was to make the mural look like it’s in motion, falling down onto the awning, which I also designed,” says artist Jonathan Brown.

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Interview: Artist Jonathan Brown

Madison, Wisconsin is getting ready to celebrate the unveiling of a first-of-its-kind art installation that will put the midwestern city on the world map for landmark innovation. On Thursday, Nov. 10 from 5-7 p.m., the downtown networking event, New Places, New Faces will be hosted by Downtown Madison Inc., Hovde Properties and award winning mosaic artist Jonathan Brown, to reveal a giant waterfall mural installed with LED lights running the entire height of the 10-story historic building located at 316 W. Washington Ave.

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Downtown Art Benefits Entire City, Not Just Building Itself.

Madison’s newest art installation has already garnered headlines, but the economic ripple effect of privately commissioned art is the real story.

Artist Jonathan Brown of Houston-based Modern Mosaics has been hard at work for the past week overseeing the final stages of installation of his massive 123-foot by 15-foot lighted waterfall mural at the 316 W. Washington Ave. building owned by Hovde Properties (a live video feed of the final stages of installation can be viewed here). But Brown isn’t the only one who’s helped bring this project to life.

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Hovde Helps Economic Growth In Madison

A recent article in the Milwaukee Journal Sentinel, by Scott Resnick highlights how Hovde Properties is helping make Madison Wisconsin an amazing business start up city. Quoting Resnick, “I’ll be blunt: “This is fantastic for Madison!” First, Hovde Properties and their team of architects took a bullish outlook on start-up community in Madison and our downtown. The finishes aren’t gaudy, rather they contain a chic start-up vibe. My wife and I recently ate at Red Sushi, now relocated into the first floor, and it was the exact kind of location our downtown needed. Could other downtown property owners have made this kind of investment?

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New Walkers Point Apartments Near Reed Street Yards Reach 95 Percent Occupancy
Hovde In The News

New Walker’s Point apartments near Reed Street Yards reach 95 percent occupancy

The Brix Lofts Apartments building in Milwaukee’s Walker’s Point neighborhood has reached 95 percent occupancy four months after opening this summer. That lease-up of the Read More »
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Hovde In The News

AOMA Of Wisconsin Announces Ovation as TOBY High-Rise Building of the Year

MILWAUKEE, WI – The Apartment Owners & Managers Association of Wisconsin (AOMA) announced the AOMA winners of The Office Building of the Year (TOBY) & Read More »
Madison Considers 2 Million TIF Loan For ATT Building Remodeling
Hovde In The News

Madison considers $2 million TIF loan for AT&T building remodeling

Madison is considering a $2 million investment in a $29.2 million face-lift and renovation of the massive AT&T building Downtown. Hovde Properties, which acquired the Read More »
Craft Beer Bar Slated For Ovation 309 Building
Hovde In The News

Craft beer bar slated for Ovation 309 building

Mr. Brews Taphouse, a combination craft beer bar and restaurant, will be part of the Ovation 309 building that’s currently under construction on West Johnson Read More »
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Hovde In The News

Topping‐off Ceremony for Ovation 309

MADISON – Downtown Madison continues to be a dynamic hub for living, business, and entertainment. That being said, a significant milestone will be taking place Read More »

About Ovation 309

When you reside at Ovation 309, you will walk into a world of genuine culture and strong character. Our community is the pinnacle of luxury living in Madison thanks to our exclusive amenities you can’t find anywhere else. With thirty eight original floor plans across thirteen floors, we have a wide variety of one bedroom, two bedroom, two bedroom with a den, and three bedroom apartments, so you’re sure to find a style that suits you.
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